Why Isn’t My Trades Marketing Working?
If you're already spending money on marketing and the phone still isn't ringing, you're not alone, and you're not necessarily doing anything wrong. Most of the time, marketing that isn't working comes down to one of a few causes. Once you know which, it's usually a straightforward fix.
You're getting leads, but nobody's following up
This is by far the most common one. Ads run, people visit the website, enquiries come in, and then nothing happens fast enough. Someone who fills in a form or leaves a voicemail and doesn't hear back within a few hours has often already called someone else. Paying for leads without a system to follow them up means paying for jobs you then let go cold.
You're invisible on Google, even with ads running
Ads can bring traffic, but if your Google Business Profile is thin, your reviews are sparse and your website barely mentions your services or area, people click straight back off. Ads get you the click. Everything after it decides whether you get the job.
You're spending on the wrong channel for your trade
Not every channel suits every trade. A kitchen fitter might do well on Instagram, showing finished work. An emergency plumber almost never will. Someone with a burst pipe isn't scrolling social media; they're searching Google right now. Spending on the wrong channel is an easy way to burn money with nothing to show for it.
You've got no way of knowing what's working
If you can't say which channel brought in your last five jobs, you can't tell what to do more of and what to cut. A lot of wasted spend isn't because nothing worked. It's because nobody could see what did, so the good and bad channels kept getting the same money.
A quick self-check this week
Look at your last 10 enquiries. How many got a reply within an hour?
How many calls did you miss last week, and did anyone call those people back?
Check your Google Business Profile. When did you last get a new review, or reply to one?
Could you say right now which channel brought in your last 3 jobs?
If those questions made you wince a little, that's a good sign. It means the fix is findable, not mysterious. Our systems answer missed calls with an instant text, reply to new enquiries automatically, ask every customer for a review and keep every enquiry in one place, so you can see what's working.
Want to see it working in your business? Get in touch and try your first month free. Call 07830 364377, email info@nohasslefortrades.com or use the contact form on our website.
